Hey, I'm Fabian 👋
I help founders build the operating system behind their growth
I've scaled a startup from zero to 22 people and multi-million ARR. I know what it looks like when you need a commercial engine that can keep up with your ambition. Now I run 100north, where I build that engine for other founders. Fully embedded in your team, not parachuted in from outside.
Berlin-based. Working across Europe. 2–3 clients at a time.
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Some of my work
My Expertise
I help founders implement the right strategy, structure and talent without hiring a full time CCO too early.
I work with companies between €1m and €10m+, fully embedded in your team as a fractional chief commercial officer, on a days per week basis. Every engagement is different. Most touch on two or three of the following areas.
Team & Structure
Defining roles, creating team clarity and building the operating rhythm. I help you set up the growth function so it runs without me.
Growth Engine
The channels, the funnel, the acquisition logic. Built to compound, not just convert.
Commercial Diagnosis
Map where you actually are. What's working, what's not, and what needs to happen first.
Pricing
Three ways to work together,
without guesswork on pricing.
A full-time Growth Executive costs €120,000+ per year, plus equity, benefits, and a 3-month hiring process. I offer three lighter ways to access the same expertise without the long-term commitment.
About
Work with a growth partner that understands how to impact fast-paced organisations
Sohee
Founder at Yomi
Simply put, Fabian was one of the best people to work with. He rethought our go-to-market and helped us bring the product to life in a lean, efficient way.
Neal
Founder at Qualitative.io
Fabi has been instrumental in helping me crack a keyword-targeting strategy that directly led to meaningful customer acquisition.
Alessandro
Co-Founder & CPO at Yuno
Fabian built our entire commercial operation from scratch. GTM, pricing, acquisition, team. He took us from an idea to multi-million ARR. I've never seen someone combine strategic thinking with hands-on execution the way he does.
About Me
I'm a structured person who enjoys bringing clarity to chaos. Turns out that's a useful combination for early-stage companies
I like the phase where things need to be figured out. When there's traction but not yet a system, ambition but not yet a structure. That's where I do my best work.
My approach comes from design thinking and structured business validation: understand the problem before solving it, test before scaling, build the operating system before hiring the team. I think in systems, not tactics and I treat every commercial challenge as a design problem. There's usually an elegant solution in there somewhere. Finding it is the part I enjoy most.
That thinking has been shaped by 10+ years across the DACH region and East Asia, managing seven-figure ad budgets in Germany, launching products in Korea and Taiwan, validating dozens of business models at a corporate venture studio in Zurich, and co-founding and scaling a company to 22 people as Chief Commercial Officer.
Certificates
Contact
Get in touch.
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